You have two options when you check the domain name to boost your SEO efforts. First, you can decide on your domain name and use this as your organization name. Or, you can settle for a name for your organization and use this as your domain name. Most old organizations prefer to include their brand name in the URL.
On the other hand, startup organizations choose their URL first before their organization’s name. It is because of the absence of the perfect URL.
The URL of your website serves as your identity online that is visible to all internet users. This affects the name of your organization, website SEO, and future endeavors of your business. You have to consider all of these factors when you check the domain name you will use.
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Settle for a Keyword-Rich Domain Name
A URL rich in keywords is a bonus for website. This can help improve the ranking in search engine results pages. When the URL you want is not available, you can just add a suffix or prefix to your keyword. A keyword containing a combination of keywords can help draw more traffic to a website.
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Go for a Top Level Domain Name
When you check the web domain name, make sure that you base this on the geographical location of your target customers. If your site caters to customers at an international level, dot-com domains will suit you best. In case the dot-com domain is no longer available, you can choose between dot-org and dot-net. If your business is situated in the United Kingdom, the top level domain must be dot-co-dot-uk. Nonprofit organizations should choose dot-org as the top level domain.
Buy a New or Aged Domain Name
Again, you have to research and check the domain name before you decide to make a purchase. It is a must to opt for a URL related to your specific niche. Here are some tips to buy a new URL:
The name must be easy to remember and spell.
URLs are not expensive. You can even register several URLs rich with keywords then redirect them to your main domain. The result is that more traffic will get directed to your main website.
See to it that you will not infringe on the brand name of other organizations.
For organizations located to a certain region, buy a geo specific URL. It can help capture the target market.
When it comes to aged domain names, make sure that you check its background before you decide to buy it. An aged domain can give the SEO of your site a good boost. Remember these tips for better results:
Check the domain age. It will give you a good idea of the age of the domain. Google gives more importance to the aged domains in their results pages. You can improve your chances of ranking based on the domain age.
Take note of the aged domain’s page rank. The higher the page rank, the more important the domain becomes.
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