When it comes to cosmetics, consumers today are looking for something that fit their budget but can still give them the kind of results they need and want. Nyx Cosmetics manages to live up to these expectations. The company boasts of hundreds of beauty items included in its lineup to help you beautify your nails, lips, to everything in between. Nyx is famous for its department store quality but with drugstore prices.
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Company Background and History
A quick research and you will discover that the company was established by Toni Ko, an immigrant from South Korea. It was in 1999 when she was 25 years old when she founded the Nyx Cosmetics in Los Angeles where she was living with her parents. She named the company after the Greek’s goddess of the night, a name that sounds alluring, fun, and mysterious. She purchased the company’s workspace by taking out a loan from her parents before the sold it to L’Oreal in 2014.
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It was in 2008 when Nyx Cosmetics has its biggest break with the crash of the economy, and people can no longer purchase brand name makeup. After working with influential YouTube video bloggers, Ko was able to establish a business that was sold in 2014 for $500 million.
Overview of Nyx Products
Many products from Nyx Cosmetics are sold for about $4.55 and are much cheaper once you purchase three or four at the same time. Not like professional makeup, you can purchase two or three powders, eye shadows, and lip glosses at once. The products are available online and in different stores, and the official website of Nyx offers free shipping on orders that cost over $25. This is like getting a full face of makeup and enjoying free shipping on everything.
There are lots of options as far as makeup is concerned. Nyx cosmetics sells products for face, eyes, and lips that include makeup brushes, sharpeners, sponges, makeup remover, blotting paper, makeup bags, and nail polish. Here is a quick rundown of their popular products:
- Face – You can choose from bronzers, blushes, foundations, concealers, primer, setting spray, and contouring palettes. The foundation and concealer come in 12 different colors that cover each skin color.
- Lips – Nyx has lip glosses, lipstick, and liners, available in both liquid and pencil form.
- Eyes – There is eyeliner available in both pencil and liquid form, mascara, eyebrow pencils, eye shadow, eyebrow cake powder, eyebrow gel, and false lashes.
If you need quality cosmetics at an affordable price, Nyx has got you covered.
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